R.J. Reynolds Tobacco Company Fact Book
R.J. Reynolds Tobacco Company (R.J. Reynolds) is the second-largest tobacco
company in the United States.
R.J. Reynolds is an indirect wholly owned subsidiary of
Reynolds American Inc. (NYSE: RAI). Reynolds American (RAI) is also the
parent company of Conwood Company,
LLC; Santa Fe Natural
Tobacco Company, Inc.; Lane Limited; and R.J. Reynolds Global Products,
Inc.
The Company adheres to a policy of equal opportunity in all personnel actions and in every phase of business activity. Accordingly, the Company affords equal opportunity to all employees and applicants without regard to race, creed, national origin, sex, age, disability, marital status, sexual orientation, gender identity, veteran status, citizenship status, or religion.
The Company At A Glance
R.J. Reynolds has approximately 28 percent of U.S. cigarette sales. The company
offers products in all segments of the market and makes many of the nation's
best-selling cigarette brands, including: Camel, Pall Mall, Kool, Winston,
Salem and Doral.
| National Ranking by Share |
R.J. Reynolds' Brand |
Share of U.S. Sales
|
Type of Brand
|
| #3 |
Camel |
7.66% |
Premium |
| #5 |
Doral |
3.60% |
Savings |
| #6 |
Winston |
3.43% |
Premium |
| #7 |
Kool |
2.95% |
Premium/Menthol |
| #8 |
Pall Mall |
2.89% |
Savings |
| #12 |
Salem |
1.78% |
Premium/Menthol |
Source: IRI Capstone
Growth Brands
|
Support Brands
|
Non-Support Brands
|
| Camel |
Winston |
Carlton |
| Pall Mall |
Doral |
Eclipse |
| |
Kool |
GPC |
| |
Capri |
Lucky Strike |
| |
Misty |
Monarch |
| |
Salem |
More |
| |
|
Private-Label Brands
|
| |
|
Tareyton |
| |
|
Vantage |
| |
|
Now |
Headquarters & Facilities
R.J. Reynolds is based in Winston-Salem, N.C.
R.J. Reynolds' largest plant –
Tobaccoville, a 2 million-square-foot facility constructed in 1986
– is located in the town of Tobaccoville, near Winston-Salem. The
company's Whitaker Park
plant, located in Winston-Salem, was built in 1961 and is about 1 million
square feet. The company also has tobacco-sheet manufacturing operations and a
significant research-and-development facility in Winston-Salem.
Employees
R.J. Reynolds has about 4,800 employees – principled, creative, dynamic
and passionate people. They are proud of their company's principled approach to
marketing a controversial product. And, the company is proud of its employees'
determination to overcome business challenges, to always seek better ways to
serve adult tobacco consumers and to be good corporate citizens.
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