Our Position on Further Federal Regulation

R.J. Reynolds Tobacco Company would support additional reasonable regulation as long as it maintained our ability to compete for the business of adults who enjoy tobacco.

We support moving from the politics of accusations to the business of establishing sound, cooperative, workable national policies.

We support open and objective discussions aimed at resolving the long-standing controversies around the marketing and use of tobacco products - discussion rather than continuous disagreement has the greatest potential to yield an acceptable environment for all.

We would support legislation under which tobacco products remain legal, consumer-acceptable and regulated in a reasonable and consistent manner.

We would support legislation that permits effective competition; allows for communication and interaction with adult tobacco users regarding their brand choices; and which further minimizes exposure of minors to tobacco marketing.

We oppose legislation that does not include these tenets, or which results in an unfair competitive advantage to any manufacturer.

The details and competitive impact of any proposed additional regulations are more important than the question of what agency is deemed appropriate to oversee the regulations. For additional information on this topic, view Should the FDA Regulate Cigarettes?

For additional information, view Our Guiding Principles and Beliefs.