Debra A. Crew
President and Chief Operating Officer
Debra A. Crew is president and chief operating officer of R.J. Reynolds Tobacco Company, RAI’s largest subsidiary.
Crew was appointed president and chief commercial officer of the company on Oct. 1, 2014, and her title changed to president and chief operating officer a year later. Prior to her appointment, Crew was the president and general manager of PepsiCo North America Nutrition. She joined PepsiCo in 2010 as president of the Western Europe region of PepsiCo Europe. In 2012, she was named president of PepsiCo Americas Beverage, and in 2014, she was appointed president and general manager of PepsiCo North America Nutrition.
Prior to joining PepsiCo, Crew was general manager of grocery brands and U.S. pet-care products for Mars, Incorporated. Before joining Mars, she held a number of marketing positions at both Nestle S.A. and Kraft Foods, Inc.
Crew served in the U.S. Army from 1993 to 1997, rising to the rank of captain and military intelligence officer. She serves on the board of directors of Stanley Black & Decker, Inc.
Robert H. Dunham
Executive Vice President - Public Affairs
Robert H. “Rob” Dunham is executive vice president – public affairs of R.J. Reynolds Tobacco Company. He assumed this position in July 2011.
He joined Brown & Williamson Tobacco Company (B&W) as a sales representative in 1990. He later served as a divisional sales manager for B&W before becoming a brand manager for Kool in 1994.
Dunham held managerial positions in forecasting and analysis and later strategy and planning at B&W, and then became brand director – value brands in 1999. In 2001, Dunham was promoted to marketing director for British American Tobacco (BAT) Polska based in Warsaw, Poland.
He joined R.J. Reynolds Tobacco Company as vice president – Pall Mall and support brands in 2004, following the combination of R.J. Reynolds and the U.S. operations of B&W, and he became vice president – new growth innovations for R.J. Reynolds in 2007. He was promoted to senior vice president – consumer marketing for R.J. Reynolds on Oct. 1, 2008. Dunham, was appointed senior vice president – public affairs for RAI, R.J. Reynolds and RAI Services on Jan. 1 2010. In July 2011, he was promoted to executive vice president of public affairs for all three companies.
A native of Southern California, Dunham earned a bachelor’s degree in business administration from the University of Richmond and a master’s degree in business administration from The College of William & Mary.
Daniel J. Herko
Executive Vice President - Research & Development
Daniel J. Herko was appointed executive vice president of research and development at R.J. Reynolds Tobacco Company and executive vice president of RAI Services Company, managing regulatory oversight for RAI’s subsidiaries, on Oct. 1 2015.
Herko joined R.J. Reynolds in 1980 in the manufacturing division. After holding a variety of production positions in manufacturing, he became research and development international brand manager in 1992.
In 2000, he joined Japan Tobacco International in Geneva, Switzerland, following the sale of RJR Nabisco Holdings Corp.’s international tobacco business to Japan Tobacco.
In 2002, Herko returned to R.J. Reynolds as director of product development in the company’s R&D department. He was promoted to senior director of product development in 2005, and became vice president of reduced risk and applied development in R&D the following year. He assumed his current position in March 2008.
A native of Rochester, N.Y., Herko holds a bachelor’s degree in business administration from High Point University and a master’s degree in business administration from Wake Forest University.
Nancy H. Hawley
Executive Vice President - Operations
Nancy H. Hawley was appointed executive vice president of operations at R. J. Reynolds Tobacco Company on Oct. 1, 2015.
She had been senior vice president of operations since July 1, 2014. Prior to that, Hawley was the company’s vice president of manufacturing.
Hawley joined the company in 1984 as a staff engineer and had held a number of positions, including senior manager of process and transition planning working as a liaison between marketing and manufacturing, director of tobacco processing, senior director of manufacturing engineering, senior director of making and packing operations, and senior director of strategy and supply chain planning.
Hawley holds a professional engineering registration in North Carolina. She currently serves as a board member for the Foundation of Forsyth Tech and a board member of the Reynolds American Foundation. In addition, Nancy currently serves as a member of the United Way Basic Needs Impact Committee and serves on the Personnel Committee for First Baptist Church on Fifth. She is a past chair of the West Forsyth Family YMCA Board of Directors, past president of the Twin City Stage Board of Directors, and a past member of the King Chamber of Commerce Board of Directors. Nancy is also a past recipient of the Professional Engineers of North Carolina Young Engineer of the Year Award.
A native of Radford, Va., Hawley earned a degree in mechanical engineering from Virginia Polytechnic Institute and State University, and an MBA from Wake Forest University.
Martin L. Holton III
Executive Vice President, General Counsel
Martin L. “Mark” Holton is executive vice president, general counsel and assistant secretary of Reynolds American Inc. and subsidiary RAI Services Company., and executive vice president and general counsel of subsidiary R.J. Reynolds Tobacco Company.
Prior to Jan. 1, 2011, he was senior vice president, general counsel and secretary of R.J. Reynolds and RAI Services. He joined the company in March 2002 as vice president and deputy general counsel of R.J. Reynolds.
Holton began his legal career in 1982 as an associate at Ford and Harrison in Atlanta, Ga. He joined Womble Carlyle Sandridge & Rice, PLLC in 1984 as an associate and became a partner there in 1990.
A native of High Point, N.C., Holton earned a bachelor’s degree in economics from the University of North Carolina at Chapel Hill and a law degree with honors from the University of North Carolina School of Law in 1982.
Holton is a member of the Rotary Club of Winston-Salem.
J. Brice O’Brien
Executive Vice President - Consumer Marketing
J. Brice O’Brien is executive vice president – consumer marketing for R.J. Reynolds Tobacco Company, the largest subsidiary of Reynolds American Inc. (RAI). He assumed this position on Jan. 1, 2010.
O’Brien joined R.J. Reynolds Tobacco as a marketing assistant in 1995 and held positions of increasing responsibility before being promoted to marketing manager on the Eclipse brand in 1998. O’Brien left the company in 2000 to work as marketing director at Suntory Water Group, returning to R.J. Reynolds as senior marketing manager on the Doral brand in mid-2001. He was promoted to marketing director in 2003 and a year later he was promoted to vice president of marketing, overseeing the company’s flagship Camel brand. In January 2006, O’Brien was promoted to senior vice president of consumer marketing, responsible for Reynolds Tobacco’s total brand portfolio. He was then appointed president of Reynolds Innovations, Inc., a subsidiary of RAI, in January 2009. Reynolds Innovations focuses on innovation, consumer and market insights, competitive assessment and maximizing trademark equity across RAI’s operating companies.
O’Brien is a native of Isle of Palms, S.C. He earned a bachelor’s degree in business administration from The Citadel and a Masters of Business Administration from Wake Forest University.
Mark A. Peters
Chief Financial Officer
Mark A. Peters is chief financial officer of R.J. Reynolds Tobacco Company, as well as senior vice president – decision support for RAI Services Company. He assumed these positions on Jan. 1, 2011.
Prior to that, he was vice president of finance for RAI Services. Peters began his career in 1989 as an accountant for HMS. In 1993 he joined Brown & Williamson (B&W) as a management trainee. He later held a number of management positions at B&W and British American Tobacco, its parent company. On July 30, 2004, R.J. Reynolds and the U.S. operations of B&W were combined, and Reynolds American became R.J. Reynolds’ new parent company. At that time, Peters joined the RAI operating companies as vice president and CFO of subsidiary Lane Limited. In July 2006 he was appointed CFO of another RAI subsidiary, American Snuff Company LLC. In 2007 he became CFO of RAI subsidiary, Global Products.
A native of Winona, Minn., Peters earned a Bachelor of Arts degree in economics and accounting from Macalester College and a master’s degree in business administration from Indiana University.
Michael P. Auger
Executive Vice President - Trade Marketing
Michael P. Auger (Mike) is executive vice president of trade marketing for R.J. Reynolds Tobacco Company. He assumed this position on Jan. 1, 2015.
Auger joined R. J. Reynolds in 2004 when the company merged with Brown & Williamson Tobacco Corp. Auger began his career with Brown & Williamson Tobacco in 1990 as a sales representative in Boston, Massachusetts. After several managerial promotions, he became area vice president, Midwest, in 2006. He assumed the role of vice president of trade marketing development in May 2011.
Auger is a native of Augusta, Maine. He holds a bachelor’s degree in Business Management & Personnel Management from Eckerd College. Auger is a member of the alumni board at Eckerd College.