Core Values

Employees at every level across R.J. Reynolds Tobacco Company (R.J. Reynolds) have had a chance to meet and talk about the company’s core values. At R.J. Reynolds, we are:

• Principled – We do the right thing. We treat every person with respect, fairness and integrity, and we embrace diversity.
• Creative – We encourage new ideas to build our business. We encourage and reward innovative thinking and new, savvy ways of doing things.
• Dynamic – We translate ideas into action, with boldness and speed. We leverage our knowledge and imagination to generate innovative business-building initiatives.
• Passionate – We believe in our values and strive to win. Our pride and our dedication to hgh performance drive us to deliver the best results.

These core values shape how we do our jobs every day, and they are part of the reason why R.J. Reynolds is truly an outstanding organization. This company is filled with extraordinarily dedicated people who share a deep commitment to four very important principles that guide every aspect of what we do.

R.J. Reynolds is committed to providing adult consumers with high-quality tobacco products and meaningful information about the use of our products.

The company takes great pride in the principled, responsible and lawful manner in which we conduct ourselves and our business. And, we are proud of the fact that we abide by these rules while continuing to effectively compete for the business of adult smokers.

For an overview of how these principles apply to our day-to-day operations, please review the other topics in the Values section and the remainder of this Web site.