R.J. Reynolds Tobacco Company Policy Regarding Cigarette Flavor Communications

Virtually all U.S. cigarettes include common flavors such as cocoa, sugar, licorice and fruit- and mint-based derivatives. The ability to accurately describe the taste of cigarettes to adult smokers is protected commercial free speech and central to R.J. Reynolds Tobacco Company's ability to compete. R.J. Reynolds seeks to protect its right to communicate product differences to adult smokers, while preventing unintended perceptions surrounding "flavored" cigarettes.

Therefore, the company voluntarily adopts the following restrictions on all non-age-restricted communication related to its cigarette brands and brand styles; the exterior of its cigarette packaging; magazine and newspaper cigarette advertising; as well as non-age-restricted point-of-sale for cigarettes. The company will not use:

• The names or graphic depictions of candy as well as the words chocolate, cocoa, cacao, mocha, vanilla, honey, maple, cinnamon, licorice, mint (unless referring to menthol brands and styles), spearmint, peppermint, sugar, candy, sweet, creamy.
• Names or graphic depictions of types of specific fruits (e.g. orange, lemon) or types of fruits (e.g. berry) and the words fruity, citrus, tart and tangy.
• Names of types of alcoholic beverages (e.g. rum, bourbon) and alcoholic drink names to describe the flavor characteristics of a cigarette.